In the past three years the equine auction landscape has changed a lot. Now providing marketing services for about 18 auction houses in the past 3 years, we have made the analysis of what the best media are to advertise your auction on!
In this research we not only look into the number of clicks that were generated but also the average time … (see graph)
In normal promotion packages we alway included a banner advertisement (for a minimal of 1 week) with an advertorial promotion on the media.
This is our top 5 to promote your horses on (for foals see below!)
1. HORSETELEX (international reach)
2. GRAND PRIX REPLAY (mainly focus on France)
3. EQUNEWS (WEB+MAILING) (international reach with focus on Belgium & Netherlands)
4. EHORSES
5. WORLD OF SHOWJUMPING
This is our top 5 to promote your foals on (for foals see below!)
1. HORSETELEX + MAIL (international reach)
2. EQUNEWS (WEB+MAILING) (international reach with focus on Belgium & Netherlands)
3. MYHORSE AUCTIONS (auction agenda)
4. BARNBRIDGE AUCTIONS (auction agenda)
5. GRAND PRIX (focus on France)
